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In this episode of the All Killer, No Filler DTC Podcast, we dive into a lively debate between two Amazon experts, Clifford and Rob, who discuss the merits and drawbacks of focusing your brand's sales efforts on Amazon versus a DTC website. Clifford argues for the power of Amazon’s massive organic reach and built-in marketing services, while Rob makes the case for the control and customer data you retain with a DTC site.
Key Insights:
Amazon’s Organic Power: Capitalize on Amazon's daily organic traffic and ranking potential by funneling more of your sales through their platform.
Customer Data Ownership: Rob emphasizes the long-term value of owning customer data for remarketing and personalization efforts.
Multi-Channel Strategy: Use Amazon for core products, but keep exclusive items or collections on your DTC site to drive direct traffic.
This episode offers a balanced view of how brands can strategically use both channels to maximize growth.
Timestamps:
00:00:00 - The 15% Amazon Referral Fee: What You Get in Return
00:05:00 - The Balance Between Amazon and DTC Sales
00:11:00 - Prime Try Before You Buy: The Apparel Advantage on Amazon
00:15:00 - Using Amazon’s Fulfillment Network for Your DTC Site
00:18:00 - Amazon’s New Video Options & FBA Reimbursement Changes
Hashtags:
#AmazonVsDTC #eCommerceDebate #DTCStrategy #AmazonSelling #eCommerceMarketing #CustomerData #PrimeTryBeforeYouBuy #AmazonFulfillment #MetaAds #DTCMarketing
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