Ritson on Advertising Effectiveness with special guest Guilherme Ferreira VP Global Marketing Cadbury
Uncensored CMO
00:00
Navigating the Ever-Evolving Landscape of Brand Campaigns
Exploring the pivotal aspects for 2025 campaigns, highlighting the enduring significance of brand stories and the pitfalls of frequent changes due to misunderstandings in brand management. Emphasizing the importance of creative ideas and integrated branding elements across various channels, with a shift towards longer content and a focus on the creative idea over channel execution.
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