Using a Keyword Tool, You're Going to Get X Number of Visitors Per Month

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The way i like to think about these. is thinking of them as directionally correct, relatively correct. No matter what tool you're using, it's always going to be a little bit wrong. So the basic idea here is, we're going to take all this data and use it to guide the type of content that we want to create. And we can do this in the form of content up grades. A bad example of growing your email lists would be having a call to action at the bottom of every page that says, enter your emal to join our news letter,. The user doesn't really know what they're getting.

Tommy Griffith is the founder of ClickMinded, a digital marketing course for entrepreneurs. He was previously SEO manager at PayPal and Airbnb. He feels weird writing about himself in the third person but admits that it sounds slightly more epic.

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1. Once you internalize the basics of SEO, it comes down to understanding what users are looking for and providing relevant content that fills that need.

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