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The Most Over-Rated Trend in B2B Marketing | Original Research

B2B Growth

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I'd Never Send a Lead to Sales

I came from a b to sea world where i was using gated contents successfully, like it was fricking and working. So we go really hard on one side, and of course, push it too far, and then everyone's like, no, it sucks. I would'tstend waste our time on sails, cause i know that s the just made sense that it didn't work. At first i was like, why ared they so against gated content? Then i found out, oh, it's cause you were friqant doing it wrong.

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