SBP 012: The Laws of Marketing with, Dr. Nicole Hartnett
Sleeping Barber - A Marketing Podcast
00:00
How to Grow a Brand's Customer Base
When brands and categories grow, it's by increasing penetration, which occurs mainly through those light buyers. And so you always need to have front and centre. Am, in in subscription, pricing starts playing a role, so it s harder to dianose quite so clearly. But when we've looked at, say, claimed data, often we see the same patterns occurring.
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