What Modern CRM Looks Like
MarTech Podcast ™ // Marketing + Technology = Business Growth
The Evolution of CRM Systems
This chapter explores the advancements in modern Customer Relationship Management (CRM) systems, focusing on the vital aspects of usability, customization, and mobile functionality. It examines the integration of orchestration and automation in CRM, alongside the challenges and innovations sparked by AI-driven methodologies in tracking customer interactions.
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