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The Evolution of the Blue Ocean Strategy in the Digital Age
Capability Amplifier
How to Create Instant Results With a Mindset Shift
Keegan: What we look for are where can we create immediate results with a mindset shift? Now in the case of IP value increase, that's one of them. Collaborations can do that. We were simply, you know, what I've found is when we're doing our three day workshops, all we have to do is create a better pitch,. A better offer, a better brand, a better story and the perceived value of a product or service can 10x in a new conversation. And that can be proven within a day or two. It's sizzle has value," he says.
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