The End of the Social Web

Vayner media is a gigantic ad agency that basically invented the concept of like social marketing. Their clients include Pepsi and TikTok, huge car companies are like Vayner media clients. When we talk about Facebook's revenue or TikTok's revenue, it comes from companies advertising on those platforms with an ad agency sitting in the middle of those transactions. The thing I'm interested in is the end of the social web and the fact that being a content creator on a social platform is a fundamentally tenuous way to earn a living. They hit a point of their fame and they pivot to something more stable.