The Importance of Empathy in Farming

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"I grew up on a farm and put it in perspective in the rural, southeast part of Michigan," he says. "It was really weird, interesting life, more of the analog style which really I think bleeds well into what we do today" He adds: "There's a weird twist to all this that kind of relates to what we doToday"

Joe Johnston inspires us to embrace the superpowers of curiosity and empathy for our users and business owners. He motivates us to always stay curious, and ask why to get to the heart of the problem faster. He encourages us to make sure we use the shiny objects available to us to actually solve a problem.

"Merhl" Backstory (7:40)
Secret Identity (11:38)
Origin Story (13:46)
Empathy is Still Important (18:52)
Biggest Failure (24:46)
Design Leadership/Culture (28:41)
Awkward Testing Story (33:24)
Design Superpower (41:50)
Shiny Objects Syndrome (44:12)
UX of Ambient-Driven Experiences (50:46)
UX Superhero Name (56:14)
Habit of Success (57:11)
Invincible Resource (60:05)
Best Advice (61:00)
Contact Info (63:34)

Check out the detailed show notes and Eli Jorgensen’s astonishing superhero artwork at userdefenders.com/046

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