The Importance of Gross Margin

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The 330 average price thing, like that's, I'm just like still astonished by that's an unbelievable amount of money when you really think about it for 13,000 cars a year. Ferrari is still charging like two grand to put Apple CarPlay as an option in their cars. Like heated seats are like 800 bucks extra in Ferraris. And so you have this opportunity to- Carbon-fiberate cheap. Unbelievable price premiums in all the stuff LVMH owns. If you can touch it, if it feels good on your hands or it looks good to your eyes or it smells nice, you have the opportunity to mark it up way more than sitting in something that

Nobody’s perfect — including Porsche. Despite that phrase appearing in their famous 1983 magazine advertisement, they managed to get damn-close to the perfect luxury business (even Bernard Arnault would be jealous!). Porsche is both quality AND quantity, owning the most prestigious brand in its market, while at the same time churning out almost half a million mass-market soccer mom/dad SUVs per year. And like any good luxury brand, it’s packed with enough juicy family drama and creeping takeovers to fill a Netflix series.

Yet, behind it all lies perhaps the darkest origin story we’ve ever told on Acquired. Not only was Porsche was started by Nazis, Adolf Hitler himself was deeply involved in its early fortunes. And, following WWII, the Allies simply looked past these facts and essentially bestowed a license to generate wealth on Porsche and its owners — setting the stage for them to become one of the top ~15 wealthiest families in the world today.

Joining us to explore it all is perhaps the very most-qualified person in the person in the world: the one & only Doug DeMuro. Not only is Doug the largest independent car reviewer on YouTube with millions of subscribers (we’re HUGE fans), he previously worked at Porsche corporate and owns a legendary Porsche Carrera GT — which served as the recording backdrop for this episode. Make sure you tune in to watch the video version! :)

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