This episode is a two-hour, deep-dive conversation with Jim Collins on his work and how it shaped who I am as a person, as a leader, and as a researcher. We talk about our values, our shadow values, the power of curiosity, decades of grounded theory research and comparative analysis, and how he explains 30 years of research with one integrated framework called The Map. Jim’s books, including his new one, Beyond Entrepreneurship 2.0, have captured the hearts and minds of his readers and changed how we think about building and leading organizations.

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