Killing Traditional Marketing With Pleasure
B2B Mentors
00:00
Creating a More Convenient Customer Experience
The first time we did this and fielded o our experience to your point, it was an abject failure. We really didn't perform as expected. And so the team went back to the drawing board. Its like we had failed big time. So we re architected that experience. People could, number one, consume things easier. Number two, consumi information in the way that they are a most tuned to whether or not you're a textual thinker or an iconic thinker. You had something for you had something for everybody. That's one of they to success.
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