2min chapter

B2B Mentors cover image

Killing Traditional Marketing With Pleasure

B2B Mentors

CHAPTER

Creating a More Convenient Customer Experience

The first time we did this and fielded o our experience to your point, it was an abject failure. We really didn't perform as expected. And so the team went back to the drawing board. Its like we had failed big time. So we re architected that experience. People could, number one, consume things easier. Number two, consumi information in the way that they are a most tuned to whether or not you're a textual thinker or an iconic thinker. You had something for you had something for everybody. That's one of they to success.

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