Denis Dekovic on Making Shoes for Ronaldo, Pharrell, and Michael Jackson
The Complex Sneakers Podcast
00:00
The Brooklyn Farm: A New Direction for Adidas
The Brooklyn Farm was a warehouse field. Every day you explore, experiment, create, make with no rules. And this experimentation then gets curated into a creative direction. The miss was that it wasn't consumer facing. So some of these products didn't go directly to consumers. That was a miss. But still, I think it created a big wave of change inside of Adidas and in the industry because some other brands had to think differently about it.
Play episode from 52:52
Transcript
