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How to Write a Problem Email
Every email is a step forward towards getting to the point where it's like, okay, I want to hear about what you have to say. You're basically a detective and a coach and a consultant at the same time. So for that person with the website, maybe we're going to show them that the biggest problem he has. It's not that he thinks he needs more people coming in the website because a lot of people that's what they think. But if we don't solve it, it's going to impact our business and not only that, our wellbeing. We do this in a way that's very elegant. This is inspired by recent workmark secrets which can be applied for