In this episode of Content Inc., Joe Pulizzi shares a major shift in his work and thinking. For years, Joe was known as “the content marketing guy.” More recently, he’s been called the entrepreneur guy, the creator guy, even the orange guy. But after some reflection, and inspiration from friends Jay Clouse and Jay Acunzo, Joe has distilled his new premise.
The only true path to meaning, freedom, and wealth is building something you control.
Joe explains why this premise matters today, and why it connects so closely to the idea of a Tilt: the unique angle that makes you irreplaceable. He shares an updated definition of the Tilt, how it applies to his projects (Content Inc., This Old Marketing} and why finding your Tilt is the foundation of a business model that lasts.
Joe closes with a challenge: What is your Tilt? What is the unique angle that makes you irreplaceable?
If you cannot answer that clearly, you’re at risk. But if you can, you hold the raw material for meaning in your work, freedom over your choices, and wealth that lasts.
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For more inspiration and a step-by-step guide to building freedom on your own terms, grab Joe’s new book Burn the Playbook (plus a 21-day challenge) at https://www.joepulizzi.com/books/burn-the-playbook/.
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