Five Design Traits of an Enterprise

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There are these five designed traits, and i get these from a brilliant thinker called marjorie kelly. She says they help us be detectives about what an enterprise can be or do in the world. Number one is purpose. What purpose are you here to serve? Why does your company even exist? Is it in service just to itself? We're in service of somebody else, to speak a purpose. Second, networks. Who are you networking with? Ho your allies, your suppliers, your customers, and your relationships with them? And third, use business as a vehicle for change. You know what? The world needs to sequester carbon. So we've set up an enterprise.

When Kate Raworth began studying economics, she was disappointed that the mainstream version of the discipline didn’t fully address many of the world issues that she wanted to tackle, such as human rights and environmental destruction. She left the field, but was inspired to jump back in after the financial crisis of 2008, when she saw an opportunity to introduce fresh perspectives. She sat down and drew a chart in the shape of a doughnut, which provided a way to think about our economic system while accounting for the impact to the world around us, as well as for humans’ baseline needs. Kate’s framing can teach us a lot about how to transform the economic model of the technology industry, helping us move from a system that values addicted, narcissistic, polarized humans to one that values healthy, loving and collaborative relationships. Her book, “Doughnut Economics: Seven Ways to Think Like a 21st Century Economist,” gives us a guide for transitioning from a 20th-century paradigm to an evolved 21st-century one that will address our existential-scale problems.