2min chapter

Your Undivided Attention cover image

A Renegade Solution to Extractive Economics — with Kate Raworth

Your Undivided Attention

CHAPTER

Five Design Traits of an Enterprise

There are these five designed traits, and i get these from a brilliant thinker called marjorie kelly. She says they help us be detectives about what an enterprise can be or do in the world. Number one is purpose. What purpose are you here to serve? Why does your company even exist? Is it in service just to itself? We're in service of somebody else, to speak a purpose. Second, networks. Who are you networking with? Ho your allies, your suppliers, your customers, and your relationships with them? And third, use business as a vehicle for change. You know what? The world needs to sequester carbon. So we've set up an enterprise.

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