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#41 — DeepDive — Marketplaces — Lenny Rachitsky

Magic Minds

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How to Navigate to Constraints

There's two options, geographic or category. And if you're a place where people have to meet in the real world, then it's geography and you start with a couple markets or one market. Unless you're this one, you know, rare example where people just aren't using it enough for to ever create critical mass. So I think that's the general formula. With Eventbrite, from my understanding is they did try to boil the ocean, try to go after all ticketing and quite a really random variation of different buckets,. including colleges and events and colleges.

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