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Why being niche is the key to building a brand of the future, with Jens Knoop, founder of Knoops

Conversations of Inspiration

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The Golden Thread

I think we should look at everything that we do and what is that golden thread? As you said, i love that i know the cows. And also that you can't be pitch perfect. I sawi on instagramat you visited a plantation in peru, and you planted your own cacow tree. Was that an incredible experience? Absolutely hem. It was a humbling experience because they ere hard working farmers. They have been growing cacaw trees for over generations. So it's a very different life style. You make something out of that. Come along with us. Actually help us do this.

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