Using Subjective Ideas to Affect Your Behavior

Anand wan: In this book, they make a stark admission that sometimes, in order to alter the behaviour of the public, they have to invoke more subjective ideas. They acknowledge that they use metaphors, archetypes, mythology, all of these different resources in order to affect people's behavior. So it's something that you will intrinsically recognize on unconscious level when you see it. But it kind of falls under what your conscious perception would be, so you don't pick up on it consciously. And then that's the premise here, anand wan, we tend to get it through programming, right? Whether it's via the news, whether it's net flicks, disney

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