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Eco-Investment Ironies
This chapter explores the complexities of celebrity endorsements in promoting environmentally sustainable investments, focusing on Aspiration's mission for a carbon-neutral future. It critiques both the genuine impact of such investments and the performative nature of eco-friendly initiatives, using examples like the Boston Red Sox's partnership with Aspiration. The conversation questions the authenticity of environmental certifications and discusses Aspiration's innovative business model in carbon credit brokerage.
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