Cirque du Soleil's founder hired a clown called madam's a zoo as a symbol of what the company is about. He also wanted to wipe everybody's brains clear so that with the next project, they didn't fall back into it. "I want them to really breathe and sleep and eat just thinking about making our next show," says Cirque CEO Philippe Coste.
“Creativity has to be at the forefront because if you don't do that, then one day you will wake up and you will discover that your competitor has an edge on you,” says Cirque du Soleil executive vice chairman Daniel Lamarre. He explains why it’s important to stay true to your brand while experimenting with creative new ideas and how Cirque constantly analyzes audience feedback to measure the success of its creative experiments.