How I Built This with Guy Raz cover image

Clif Bar: Gary Erickson (2018)

How I Built This with Guy Raz

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How Garry Ericson Created Cliff Bar

Garry ericson used his mombs recipe and his dad's first name to create cliff bar. He was one of those guys who would inhale energy bars right before climbing or racing his bike. Promen pr is a show about innovators, contripaners, idealists, and the stories behind the movements they gulp.

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