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BREAKING: Google Expands Use of Local Service Ad Data

Lunch Hour Legal Marketing

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Price Strategies and Data Ethics in Legal Advertising

This chapter discusses the implications of pricing strategies in advertising, particularly within the legal sector, and how platforms utilize consumer data to influence costs. The speakers analyze Google's evolving practices in Local Service Ads and raise concerns about data privacy and the autonomy of legal practitioners. Ultimately, the chapter addresses challenges faced by law firms amidst changing advertising dynamics and the ethical considerations surrounding data monetization.

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