ECOM and Niche Sites - It's Just Like DTC Companies

"I don't think I'm ever going to touch ECOM again unless it's like a hybrid with ECOM and niche sites. So you take like the pure profit in niche sites or display ads, affiliate, and then you roll them into inventory," he said. "You can do whatever you want with that... But all that free cash flow is immediately reinvested into inventory."