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Empowering Athletes Through Personal Branding
The chapter explores the significance of athletes creating opportunities for themselves through personal branding in the era of monetizing their name, image, and likeness. The guest speaker emphasizes the power of storytelling, intentional growth, and aligning values to develop a strong personal brand beyond just sports recognition. Practical exercises and guidance are provided to help athletes and non-athletes identify their unique qualities, stand out in competitive environments, and embrace vulnerability to make a genuine impact.