Nir Eyal is a husband, father, former professor at Stanford Graduate School of Business, and the International Best-Seller of two books: Hooked and Indistractable. Nir worked in the video gaming and advertising industries, where he used manipulative techniques to keep users distracted from their values. Now, he writes to help companies use positive behavioral techniques to form healthy habits that contribute to one's traction toward their values.
Today, we are going to be talking about what makes a habit-forming technology. Furthermore, we will be talking about the difference between a habit versus addiction and traction versus distraction. When an activity aligns with our values, it is known as traction. When an activity takes us away from our values, it is known as distraction. In this podcast, Nir goes over the four-step process to become indistractable. Step 1 focuses on mastering our internal triggers. Step 2 focuses on making time for traction. Step 3 focuses on hacking back external triggers. Lastly, Step 4 focuses on making precommitments to prevent distractions from happening.
For the show notes and exclusive links mentioned in this episode go to https://thedadedge.com/336/
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