In this special bonus episode, Georgie Holt (co-founder of Flight Story alongside Stephen Bartlett) takes us behind-the-scenes to look at how her team is redefining media and podcasting using AI.

Georgie shares the story of an internal AI competition that led to the creation of 48 new tools, saving over 62,000 hours of work and $1 million in efficiencies. She takes us inside the tools powering Diary of a CEO, including “Unicorn Hunter” and “Prewatch,” and explains how AI helps the team identify cultural moments, book high-impact guests, and tailor content to maximise engagement.

You’ll learn:

How Diary of a CEO finds the right guest at the right moment using AI
The strategy and psychology behind a company-wide AI challenge
How Diary of a CEO uses data to refine content before it even goes live
The importance of community and loyalty in building media that lasts
Georgie’s candid feedback for How I Work

This is Part 2 of my chat with Georgie Holt. Be sure to listen to Part 1 if you haven’t already.

Follow Georgie on LinkedIn: https://www.linkedin.com/in/georgie-holt/

Listen/watch Diary of a CEO: https://www.youtube.com/@TheDiaryOfACEO

My new book The Health Habit is out now. You can order a copy here:
https://www.amantha.com/the-health-habit/

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For full show notes from all episodes, visit:
https://www.amantha.com/podcast

Get in touch: amantha@inventium.com.au

Credits
Host: Amantha Imber
Episode Producer: Sam Blacker, The Podcast Butler

See omnystudio.com/listener for privacy information.

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