The Importance of Personalization in Business

Did you know that creating superfans of your personal brand is the key to long-lasting success? Joining us today on the Influential Personal Brand Podcast is our friend, Brittany Hodak, to tell us all about her new book, Creating Superfans: How to Turn Your Customers into Lifelong Advocates. Brittany is a marketing and customer service expert, keynote speaker, and author. In this episode, she shares her definition of what a superfan is, what the ladder to ‘superfandom’ entails, and some of the mistakes most companies make. You’ll also gain some insight into Brittany’s game-changing CX system, the SUPER Model, and how you can use the tools she provides to create superfans and build a successful brand. All of these things are outlined in detail in her book and, if you stay tuned, she even offers us a special link to get the first four chapters for free! You won’t want to miss out on this incredibly informative episode, so go ahead and hit play now.