4min chapter

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Brand Britain and Brexit

Business Daily

CHAPTER

Brexit Uncertainty and Sterling's Volatility

Exploring the impact of Brexit on business decisions, this chapter delves into a large food and agri firm considering investments in the UK amidst ongoing political uncertainty. The discussion highlights how the firm's choices may sway towards other countries due to Brexit concerns, impacting the value of the sterling and prompting the need for scenario analysis for potential business outcomes.

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