The Marketing Companion cover image

Our favorite marketing books

The Marketing Companion

00:00

Friend of a Friend by David Burkes

David Bianculli: David Burkes has a new book out called Friend of a Friend. He says it looks at the science of networking and how we network with each other to challenge assumptions, see what really works, see what doesn't work. BiancullI: The research that he uncovers chose is that the things that you and I might consider weak ties are actually the richest sources for jumping into new networks.

Transcript
Play full episode

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!
App store bannerPlay store banner
Get the app