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The Marketing Companion
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Friend of a Friend by David Burkes
David Bianculli: David Burkes has a new book out called Friend of a Friend. He says it looks at the science of networking and how we network with each other to challenge assumptions, see what really works, see what doesn't work. BiancullI: The research that he uncovers chose is that the things that you and I might consider weak ties are actually the richest sources for jumping into new networks.
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