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[Bonus Episode] Getting Your Audience to Take the Next Step with Pat Quinn, Chief Product Officer of Advance Your Reach

The DigitalMarketer Podcast

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Getting Clearer on the Problem You Solve for Your Audience

The first issue you want to get clarity on is what is the problem that you solve for your audience? And you have to state it as a problem, not a solution. One of the hardest things for any expert to do is to remember what words you used to use to describe the problem before you had a solution to the problem. It's really hard to get the language right if you tryig to speak to every living human being in the world. The third thing you need clarity on iswhat you want the audience to do next.

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