219 - 3 Things to Avoid When Using Self-Reported Attribution | Demand Gen Live S2 x59
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Why You Need a High-Intent Conversion Form on Your Website?
The number one purpose of a website for a high growth company in my view is to convert buyers that want to buy. You know, so being able to like recognize that before it gets routed and processed can be a pretty simple technological challenge or simple to overcome. So what I would do is I, and when you, how do people get to the main contact form? Is there a button in the top right, like a traditional, like a standard website or is there a different way? And I'll typically mirror that in the hero. But it's very clear what the path is and what I want, what we want someone to do.
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