The Poker Mentality of Entrepreneurs

Every shop is different in their own unique way. And I think when you look at all of those shops, it's not like those shop owners had a roadmap for them. They just created enough surface area to get lucky with kind of the risks that they started to take. So there is a poker mentality to some of those owners that are able to get there. It's not just some beautiful roadmap. There is a little bit of gut instinct. A little bit you have to be a little edgy, I think.