Tensions Rise: Carrefour's Beef Dispute

This chapter explores the escalating conflict between French supermarket chain Carrefour and Brazilian beef suppliers following Carrefour's decision to halt imports from South America. The backlash from Brazilian farmers leads to a boycott, prompting a public apology from Carrefour's South American CEO and raising questions about the future of the supermarket's operations in Brazil. The discussion also examines the broader implications of these tensions for international trade relations and the ongoing negotiations for a Mercosur-EU free trade agreement.