2min chapter

Fintech Layer Cake cover image

Navigating Net Interest Margins and Fintech Partnerships with Saira Rahman

Fintech Layer Cake

CHAPTER

Uncovering User Behavior: Insights from Fintech User Research

This chapter explores the complexities of user research in the fintech industry, highlighting the difference between user feedback and real actions. It underscores the significance of observational insights and collaboration between user researchers and fintech experts to uncover deeper motivations and patterns.

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