How Far Do You Want to Go Down That Niche?

How far do you go when trying to decide your niche? Do you want to go for a specific type of dog toy, or is dog toys enough? Or should you focus on rat toys, which is maybe a smaller thing rather than cat toys or dog toys? I think it's a good balance and be somewhere where maybe what we say, like, there's no, there's really no specific thing to reach one should go, and then you can get it. But as a rule of thumb, he'd say, you should at least have an idea of being in the state you're entering.