RV E30 - Revisiting 2022’s Best: Why B2B Companies Don't Create Demand | Demand Gen Live Keynote
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Creating Demand Is a Subactivity of Category Design
Chris, my question is really about how to think and so one of the things that I've struggled with a little bit is kind of Differentiating What you talk about with the man-gen with what chris for lockhead talks about with category design. And then if so, how important is languaging when creating a new category? Yeah, these are all really great questions and detailed and things that I haven't talked about much so I appreciate it Creating demand is a Subactivity of category design, right? So in category design you actually need to design the category Then you need to create demand for the the category It's become putting lipstick on some other like something that already exists right now Because
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