What Is Your Secret Sauce?

After the founder's story, I usually follow up with what I call the differentiator. This is where you can speak to the features and benefits of the course you've created. And so here the next one on the list is answer the big question. You have to realize that it could also be an objection. Because if they never discover. They can help them get that one outcome or get them past that one problem. Even though they've heard all these other things that could hold them back. But this is really where you want to handle that because it's not just a question. It's your mission to change the world for people who have faced the same problem.

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