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Ep 21 – Nick Binkley, Singer-Songwriter, Former Banking Executive

Pfeffer on Power

CHAPTER

The Importance of Family Members in Brand Building

Nick Binkley: I think people underestimate the importance of family members, husbands, wives. He was asked to give a talk about what his part of the bank did to senior executives' wives. Wives said, wow, here's somebody who's smart and clever, he says. "That really helped me cement my place within the organization"

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