AI Won’t Replace GTM Teams. But This Might. Patrick Spychalski, Co-Founder of The Kiln, on Building GTM Systems That Scale
Follow the Gradient
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Embracing AI in Go-To-Market Strategies
This chapter explores the challenges teams encounter when integrating AI tools into their sales processes, focusing on email writing and research automation. It highlights the emerging role of the GTM engineer as a vital link between sales and technical teams, emphasizing the need for creativity, strategic thinking, and skill development in the evolving landscape of AI-driven B2B marketing.
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