RV E6 - Year End Planning, Brand Moves In This Economy, & The Alignment Trifecta | Tik Tok Live 18
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Damming Demand Strategy Is Best When You're in an Established Category
If you're in an established category, like there's not really a dam demand strategy. Damming demand strategy is best when you're a net new player in a new category. But if you're a small player and you're trying to create demand for CRM or for contact databases, you're screwed. That's where damning demand is most effective.
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