5min chapter

The Psychology Podcast cover image

Katy Milkman || How to Change

The Psychology Podcast

CHAPTER

The Importance of Timing

The author was inspired by the idea of a "fresh start" in her book. She says people are more likely to set goals on dates that feel like new beginnings, such as when they're celebrating their birthday or starting a 401k. Her research also shows there's an attractor effect if you highlight certain dates and make them seem fresh.

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