i would be guessing there's th worth somewhere around a billion dollars. And the interesting part is that those are all celebrities. Nothing like meng kim in the rock could, you know, sell silly putty and probably turn it into hundreds of millions of dollars. But i also think this comes down to finding the right creator product fit. Some creators, especially really big ones, have so much ship going on, and they like the idea of building a business more than the actual work that it takes to build that business.
I have a theory that there is an opportunity to build a multi-billion dollar company by creating a holding company that helps creators build businesses. It’s part of why I’m trying to launch my first creator brand this year. In this episode, I put my ideas for creator focused businesses through the ringer with fellow entrepreneur and friend of the pod, Codie Sanchez.
Check out full episode transcripts at https://foundersjournal.morningbrew.com to learn more, and if you have any ideas for our show, email me at alex@morningbrew.com or my DMs are open @businessbarista.
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