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Jon Alexander 'Citizens - Why the Key to Fixing Everything is All of Us'

The New Abnormal

CHAPTER

Ad, Your Job Is to Cut Through That

Advertising is like religion, the call to prayer and repetition of a story about who we are. The average consumer sees something like three thousand commercial messages a day. And it's staring at that that really provoked my journey of disliking myself and those around me. If i'd started an organ ation at that point, it wouldn't be called the new citizenship project. Wh would probably have been called the consumeer doom project.

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