Ad, Your Job Is to Cut Through That

Series Three 

This episode of The New Abnormal features the dynamic Jon Alexander, author of "CITIZENS: Why the Key to Fixing Everything is All of Us".

It's a book that seeks to reframe the moment in time we're living in as one of huge civic opportunity, not just crisis and collapse, and in doing so opens up a world of possibility for organisations and leaders across sectors and across the world.

Jon is co-founder of the New Citizenship Project, a strategy and innovation consultancy that aims to shift the dominant story of the individual in society from Consumer to Citizen. (NCP is a certified B-corporation). 

Having begun his career with a decade in the advertising industry at agencies including BBDO and Fallon, Jon is increasingly active and visible politically; as a Fellow of the Young Foundation and the Royal Society of Arts, and a member of the OECD's Innovative Citizen Participation Network. 

So, in this episode, we discuss all of the above, but with a core focus on his excellent new book, where he describes in detail why he believes we need a new thinking framework - and a new set of ideas...

I hope you enjoy listening in!