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The past, present and future of nicotine addiction | Mitch Zeller

TED Health

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Cigarettes and Nicotine Delivery Devices

Congress put fda in the business of regulating tobacco products ten years ago, this june. We've also been paying a lot of attention to how the cigarette works as a drug delivery device and the remarkable efficiency with which it delivers nicotine. So let's take a look. When the smoker puffs on the cigarette, the nicotine from that puff gets up into the brain in less than ten seconds. Less than ten seconds up in the brain, there are these things called nicotinic receptors. They're waiting for, in the words of that philip morris document, the next dose unit of nicotine. The smoker that you see outside, huddled with other smokers in the cold, in

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