The Culture Inside
Invisibilia
The New Test Reveals Your Attitudes, Yes!
Social psychologists have developed a new test to reveal attitudes. When asked to put together two concepts that weren't usually associated, like insects and love, it took Tony much longer than he expected. A few weeks later, tony swapped the categories o, flower and insect for stereotypical black and white names,. Then took the test again to find out how fast he could pare those names with positive and negative words. Seven minutes later, his result was staring him in the face. He had a very strong association of white with pleasant and black with unpleasant. That is what we social psychologists call race. By us, tony was dismayed that he had bias. But as a scientist, he was
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