2min chapter

Grit cover image

VP of Sales at Palo Alto Networks, Jeff StClair : Discovering, Recruiting, and Coaching Sales Talent

Grit

CHAPTER

How to Hire a BDR Lead Generation Person

When you hire that first sales rep, and this is a contextual question. So I don't want to do too broad of a stroke, but do you bias towards, hey, maybe I should hire two sales reps because I need to discern, is it the rep or is it the product? And then a follow up question to that, are you hiring a BDR lead generation person in tandem with that AE hire? Yeah. It makes total sense. You have to give them something else to help build out that virtual team that they go market with.

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