How to Hire a BDR Lead Generation Person

In this episode, Jeff StClair, currently VP of Sales at Palo Alto Networks and most recently VP Sales at Evident.io shares his thoughts on how startups can more effectively discover, attract, and retain top talent, and in doing so take their organizations to new heights. We also dive deep into what makes a great sales rep.

In this episode of Go to Market Grit, we cover: 

• Key qualities that Jeff looks for when recruiting sales associates.
• Why hiring should be a group effort for startups, with team members agreeing on new reps before bringing them on board. 
• Considerations for hiring in a startup environment, versus an organization that’s growing at scale.
• The importance of nurturing and developing talented sales associates, by giving them opportunities to continuously challenge themselves to work beyond their capacity. 
• Why top tier sales associates typically make poor managers and leaders -— and what it takes to thrive in a leadership role. 
• The difficulty — and importance — of building a competitive team that  integrity and a strong culture. 

Links 

• Connect with Jeff
  • LinkedIn
• Prisma Cloud
• Palo Alto Networks
• Connect with Joubin
  • Twitter
  • LinkedIn
  • Email: gtmg@kleinerperkins.com 
• Learn more about Kleiner Perkins