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The Process to Finding PMF by fmr Founder PM at ByteDance/TikTok

The Product Podcast

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How to Message a Stranger

A lot of people played around with it for the first five minutes and a lot of them didn't end up coming back to open up a smap view. And that was when I realized there was something wrong here. Potter marker fit is a process. It is not a pass fail situation as soon as you launch. Don't make a decision right there. Product market usually takes an two to 24 months, it can take a really long time. But you're getting signals, you're learning and you're understanding why it didn't work, why it failed. That's the key part.

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