Lessons From the ‘Must-See TV’ Era, with Warren Littlefield
The Town with Matthew Belloni
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Creating Events in the Era of Streaming
This chapter discusses the importance of creating events in the era of streaming and on-demand content, highlighting the significance of live events and appointment viewing in creating a sense of immediacy and anticipation. It also suggests calendarizing and creating more events to engage audiences, and mentions a missed opportunity to create an event around a TV show.
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