The Importance of Having a B2B Media Director

The B2B media director is someone who looks holistically at the content strategy and mapping out what is our strategic narrative as a business. We found that when we talk to external VPs of marketing on B2B growth, they weren't sharing enough of their own strategic narrative. That hurt us because our content was disconnected from what we actually do. I think maybe we've over corrected a little bit in the last couple months to where we're talking about media brands and stuff that's very specific to us and what we do.